As companies begin to explore the possibilities and opportunities of augmented reality (AR), some experiments will be more successful than others. The trick is to keep the technical participation of the user to a minimum, and to make sure the experience is useful or entertaining. Neviot has demonstrated with its latest product launch that AR can be an effective tool to communicate brand messages and engage consumers.
Augmented reality has a tendency to either be very gimmicky or very utilitarian. Here we have an example of the technology being truly married to the brand message in an engaging and accessible way.
UK - Anti-smoking charity Quit has launched a viral campaign to raise awareness about lung health and drive smokers to call the charity's dedicated Quitline which provides counselling and support for smokers across the country.
USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl, which included a rare venture from Google into TV advertising.
UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life.
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Cream looks at how brands can successfully use Valentine’s day to promote their message and share the love. The tradition of sending of a Valentine card to a loved one has been a popular since the 15th century. The first pre-printed Valentine cards appeared in the UK in the 1700s, when the new national postal service provided an affordable method by which to send a card.
The Unilever behemoth of a pitch has finally rumbled to the end of its tracks and delivered the unsurprising announcement that MindShare retains the business across Europe.
