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19 December 2012

Coca-Cola 'Every bottle has a story'

Coca-Cola | Japan, Malaysia, Australia, China, Indonesia, Philippines, Thailand

Coca-Cola supports more than 3,000 sustainability projects worldwide. From water conservation, farming, education and nutrition, Coca-Cola is an active corporate citizen on a global scale. But very few knew about it. People are very familiar with the Coca-Cola logo and its refreshing products. However, people were not too familiar with the company's major efforts in local communities. Coca-Cola wanted to fill the perception gap - but needed to do it in a way that avoided cynicism.
 

Partnering with an independent content creation team, Coca-Cola shot and produced a series of seven sensitively constructed short films called 'Every Bottle Has a Story'.

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EDITOR’S PICKS

The Ship Song Project | Sydney Opera House, Australia

Sydney Opera House launches a pan-media initiative to get people to view the place as more than just a classical arts destination.

Aviva's brush with Rugby | Aviva, UK

Aviva sponsors a Rubgy tournament to foster a relationship with viewers.

Euro 2012 Dubstep Dance Contest | Kia, Global

Kia Motors employs a unique contest to increase sponsorship and brand awareness as an Official Partner of Euro 2012.

Levi's Summer Hotline | Levi's, China

Levi's goes the experiential, events way in Hong Kong to counter a cluttered scenario in the clothing segment.

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Happy Christmas everyone! We’ll be back in January 2013!

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