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When we talk about how digital marketing channels have evolved in recent years, often we refer to the take off of social media, the advent of mobile and the general implications that the Internet has had on marketing innovation. But there is another sector – one I feel that is slightly overlooked – that has benefitted hugely from the technological advancements that digital has to offer. Out of home media has undergone something of a digital revolution of late – and I’m talking far beyond the digital six sheets that now frequently grace our west-end underground stations.
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